Influencer – Page 2 – Beautifaire

5 Jun

The Top 10 Beauty Brands In Influencer Marketing In

What defines a successful influencer marketing strategy in a post-“de-influencing” trend world? As eco-conscious consumers increasingly call the “TikTok made me buy it” era into query, brands and influencers are being tasked with rethinking creating credibility amongst their goal demographics. In accordance with Traackr’s Holly Jackson, the de-influencing trend presents a singular opportunity for brands to prove they care about consumer expectations in real time. “Persons are ‘de-influencing,’ but it surely’s still influential,” said Jackson, global services director, influencer strategy and measurement. “The savvier brands are desirous about how they will adjust the best way they're partnering with influencers to make sure that they’re not a part of the negative sentiment across the trend.” Meanwhile, brands like Neutrogena — which was...

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5 Jun

Influencer Analytics Firm WeArisma Banks 2.5 Million Kilos From Adjuvo

by Beautifaire101

Beauty, Featured

Influencer Analytics Firm WeArisma Banks 2.5 Million Kilos From Adjuvo

LONDON — WeArisma, the info analytics company that measures the marketing power of online influencers and celebrities in fashion, beauty, luxury and travel, has raised 2.5 million kilos in its latest funding round led by the investment syndicate Adjuvo. An announcement is predicted on Monday. In an interview, Jenny Tsai, chief executive officer and founding father of WeArisma, said the cash could be put toward refining the sandstorm of knowledge that lands on her staff’s desks daily and ensuring that the business can interpret global trends in multiple languages for clients including Hermès, Unilever and Coty. Tsai also plans to introduce latest features to the platform and boost its coverage of leading social channels in Asia Pacific and globally. She wants brands to...

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19 May

Gen Z Business Founders, Retail Brand Leaders to Speak

by Beautifaire101

Beauty, Featured

The Retail Influencer Network, a network of senior business leaders, investors and analysts founded by Berns Communications Group, today announced the initial speaker lineup for its second annual Retail Influencer CEO Forum Featuring the Z Suite. The total-day, invitation-only summit on Sept. 12 at Recent York’s Crosby Street Hotel will unite Gen Z leaders and influencers with retail and brand executives “to assist the industry unlock the Gen Z consumer mindset,” in accordance with organizers. The forum’s programming will center on the theme of “Courageous Leadership Paving the Way for Real Change,” and featured speakers will include “CEOs, ZEOs and senior executives who're leading with conviction and connecting deeply with Gen Zers along the way in which,” BCG said in an...

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27 Mar

“It Girl” Aaliyah Jay On Imposter Syndrome As An

by Beauty Tips

Makeup, Featured

“It Girl” Aaliyah Jay On Imposter Syndrome As An

jwplayerQueue.push({ 'instanceId': 'playerInstance_JUsSTNxl', 'playerId': 'jw-video-JUsSTNxl', 'config': { playlist: "https://cdn.jwplayer.com/v2/media/JUsSTNxl", autostart: false, repeat: true, mute: true, aspectratio: '16:9', sharing: { sites: ["facebook","twitter","email","linkedin"] }, cast: {}, floating: { dismissible: true }, autoPause: { viewability: false }, displaytitle: true, displaydescription: true, controls: true, related: { displayMode: 'shelfWidget' }, advertising: {"client":"googima","tag":"https://pubads.g.doubleclick.net/gampad/ads?correlator=&iu=/21698916284/ess/VideoBeauty&impl=s&env=vp&gdfp_req=1&output=vast&sz=1000x1&description_url=__page-url__&tfcd=0&npa=0&vpmute=0&vpa=auto&vad_format=linear&url=__page-url__&vpos=preroll&unviewed_position_start=1&v=JUsSTNxl&pmnd=0&pmxd=60000&ad_rule=1&cust_params=ttid%3DJUsSTNxl%26frnch%3D__item-franchise__%26environment%3D%26kwblock%3Ddis,Bui,Abb,Microsoft,Wal,Air,DIS 2,CapOne2,Coca,UPS,mcd,Targetbos,Buick,EFOC_Tar.,Toyota,dentsu,Johnson,jpmc,Tylenol,Nationwide,AT&T 2023,AT&T Dream,Tylenol2","vpaidcontrols":true} } }); Referred to as the “It Girl” on social media to her thousands and thousands of followers, Recent York native Aaliyah Jay is expanding her resume as a beauty influencer into the style lane. As she prepares for the discharge of her upcoming clothing line Twisted Saints, the Los Angeles-based beauty is learning more concerning the fashion industry and herself as she spreads her wings into the world of fashion design and correspondence. The 27-year-old YouTuber is just not abandoning her followers who know her for makeup tutorials and...

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