Forma Brands’ plan for Morphe is removed from influencer-first because it emerges from Chapter 11 bankruptcy proceedings with recent owners.
“The evolution really is now focused on what I call a product first beauty brand, not an influencer first beauty brand,” said Forma Brands president Simon Cowell in an interview just after news broke that Morphe’s parent company Forma had been acquired out of bankruptcy by lenders Jefferies Finance, funds managed by Cerberus Capital Management, and FB Intermediate Holdings, in addition to &vest, a consumer brand investment and operational platform.
As a part of the changes, Cliff Moskowitz, an operating partner at &vest, has joined Forma Brands as chief executive officer. He previously served because the CEO of Outdoor Voices and succeeds...
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