Influencers – Beautifaire

18 Aug

The issue with AI beauty influencers: we will’t envy

For the reason that Madison Avenue days of the Nineteen Fifties, advertisers have worked hard to awaken the little green monster inside potential customers. Whether it’s beauty, profession success, a life-style or a relationship, aspiration sells – and the identical is true for Instagram. Unless you will have the willpower of a Carthusian monk, you should have experienced how quickly an innocent, deliciously mindless scroll on social media can descend into feelings of self-doubt and insecurity. Influencers and celebrities sell us the highlight-reel version of their lives and it may be hard to not aspire to the dream, from a Disney-worthy relationship and a wardrobe stuffed with Birkins, to a “perfect” body and poreless skin. On the subject of our appearance,...

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30 May

The Makeup Brand Winning Over Gen Z Influencers

by Beautifaire101

Beauty, Featured

Because the influencer craze rages on, one brand is specializing in a socially savvy influencer base that isn’t overly saturated — yet. Petite ‘n Pretty is a cosmetics company for youths ages 4 to 18. The brand, founded by former Stila Cosmetics chief product development officer Samantha Cutler, has racked up greater than 30,000 followers since its July launch by appealing to what Cutler identified as a “community of mini MUAs [makeup artists]” — and their parents — on Instagram. “There’s this whole community of mini MUAs on Instagram and we send quite a lot of them product,” said Cutler. “There’s some really talented artists which can be, like, 12 they usually do all their very own editing, all their very own...

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21 Mar

The issue with AI beauty influencers: we are able

by Beauty Tips

Beauty, Featured

Will the unreal fantastic thing about virtual and AI-generated personas work against them on the subject of influencing us to purchase into their make-up, skincare and fitness routines? Because the Madison Avenue days of the Fifties, advertisers have worked hard to awaken the little green monster inside potential customers. Whether it’s beauty, profession success, a life-style or a relationship, aspiration sells – and the identical is true for Instagram. Unless you might have the willpower of a Carthusian monk, you'll have experienced how quickly an innocent, deliciously mindless scroll on social media can descend into feelings of self-doubt and insecurity. Influencers and celebrities sell us the highlight-reel version of their lives and it...

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19 Jan

#sponcon: How beauty influencers are experiencing a crisis of

by Beauty Tips

Beauty, Featured

#sponcon: How beauty influencers are experiencing a crisis of

Once seen as a real alternative to traditional promoting, influencer marketing has experienced an authenticity crisis within the last yr. But how is the industry moving forward in a bid to maintain consumers buying in? Kylie Jenner’s recent expansion into skincare caused a stir. Not specifically for the products themselves—which had mixed reviews, walnut scrub notwithstanding—but for a tutorial during which Jenner demonstrated her use of the Kylie Skin Foaming Face Wash. The short video featured Kylie using the cleanser for lower than 10 seconds on her face before drying off with a towel, only to depart it soiled with heavy foundation stains. To top it off she used a pink floral filter...

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