The issue with AI beauty influencers: we are able

21 Mar

Will the unreal fantastic thing about virtual and AI-generated personas work against them on the subject of influencing us to purchase into their make-up, skincare and fitness routines? Because the Madison Avenue days of the Fifties, advertisers have worked hard to awaken the little green monster inside potential customers. Whether it’s beauty, profession success, a life-style or a relationship, aspiration sells – and the identical is true for Instagram. Unless you might have the willpower of a Carthusian monk, you'll have experienced how quickly an innocent, deliciously mindless scroll on social media can descend into feelings of self-doubt and insecurity. Influencers and celebrities sell us the highlight-reel version of their lives and it...

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19 Jan

#sponcon: How beauty influencers are experiencing a crisis of

by Beauty Tips

Beauty, Featured

Once seen as a real alternative to traditional promoting, influencer marketing has experienced an authenticity crisis within the last yr. But how is the industry moving forward in a bid to maintain consumers buying in? Kylie Jenner’s recent expansion into skincare caused a stir. Not specifically for the products themselves—which had mixed reviews, walnut scrub notwithstanding—but for a tutorial during which Jenner demonstrated her use of the Kylie Skin Foaming Face Wash. The short video featured Kylie using the cleanser for lower than 10 seconds on her face before drying off with a towel, only to depart it soiled with heavy foundation stains. To top it off she used a pink floral filter...

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10 Sep

Deinfluencing: Is the tip nigh for beauty influencers?

by Beauty Tips

Beauty, Featured

Amid controversial press trips and a fake mascara backlash, beauty influencers have been turning to negative content in an effort to spice up engagement and authenticity. But does ‘de-influencing’ signal the start of their demise? Have you ever noticed an influx of negative make-up reviews in your social media feeds recently? A TikTok influencer who normally promotes their latest beauty haul as an alternative telling you what not to purchase? Products that were viral favourites just last week suddenly being deemed overhyped and overrated? If you've, it’s likely that you simply’ve been “deinfluenced”. Deinfluencing is the most recent trend sweeping social media. Positioned as an antidote to overconsumption and product fatigue within the face...

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25 Aug

The Black Fashion Influencers Driving Conceptual Storytelling – Essence

by Beauty Tips

Makeup, Featured

Zayira Ray In theater and film, mise-en-scène refers back to the ways stage design, props, and the location of other actors drive the visual profile of a production. The concept the items physically surrounding a scene are only as crucial to the plot because the actions themselves is central to the creative decisions of many visual artists, including online content creators. While it's actually possible to post, tag, and be done with it, some influencers in the approach to life and fashion spaces make a degree to create a continuous story through their grid. When compiled together in Instagram’s 3-item row layout, these curated images can look very very similar to one long photo series. We chatted with three creators about what...

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