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29 Sep

African Pride Launches Initiative To Provide Hair Products To

African Pride Launches Initiative To Provide Hair Products To
Black women can spend up to 4x more on haircare than women in other racial groups, with the average cost coming out to about 18% of their yearly income on products and maintenance alone. African Pride recognizes this, and has stepped in to alleviate that heavy strain on cash-strapped college students. The legacy haircare brand recently announced the return of its partnership 7-year-old partnerhship with Impressions of Beauty, a multicultural college marketing company, to supply free products to school students. As a component of the partnership, African Pride also announced it'll be providing products from the ‘Moisture Miracle’ collection to students at Historically Black Colleges and Universities (HBCU) and Predominantly White Institutions (PWI) across the country. “We're proud to be part of those...
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21 Sep

E.l.f. Skin Pledges $50,000 to Billie Jean King Leadership

E.l.f. Skin Pledges ,000 to Billie Jean King Leadership
In honor of the fiftieth anniversary of Billie Jean King’s milestone “Battle of the Sexes” win over former number-one tennis player Bobby Riggs, E.l.f. Skin is donating $50,000 to the Billie Jean King Leadership Initiative. Established by King and fellow tennis player Ilana Kloss in 2014, the nonprofit goals to advertise inclusivity and equal pay across the workforce. “Billie Jean King has spent her life championing women and impacting positive change,” said Patrick O’Keefe, vp of integrated marketing communications at E.l.f. Beauty. In 1973, King formed the Women’s Tennis Association and won equal prize money for female tennis players on the U.S. Open. Shortly after, other major tennis tournaments followed suit. “[E.l.f.] has a vision to force multiply with like-minded disruptors...
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27 Apr

Puig Joining the Sustainable Markets Initiative Task Force 

Puig Joining the Sustainable Markets Initiative Task Force 
PARIS —  Puig is joining the Sustainable Markets Initiative Task Force, a private-sector coalition geared toward accelerating the transition toward a more sustainable future. The SMI’s Fashion Task Force focuses on sustainable solutions in the worldwide fashion, textile and apparel sector.  Manuel Puig, vice chairman and chief sustainability officer at Puig, said in a press release released Thursday that the move is consistent with the group’s philosophy of making long-term value for business and for society.  “Today’s announcement is entirely aligned to our principles, and in joining the Sustainable Markets Initiatives Task Force, Puig is supporting the broader social and environmental progress that such initiatives can advance,” he said.  “Businesses like Puig have a significant role to play in helping address climate change...
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7 Nov

The Odd Teams With The Solutions Project for Slowvember

The Odd Teams With The Solutions Project for Slowvember
The Odd is joining forces with The Solutions Project to advertise sustainability by supporting marginalized groups who're charting the best way toward climate justice.  From Nov. 15 through Nov. 21, the Canadian skincare brand will donate 1 percent of sales to the environmentalist advocacy group, which was founded by actor Mark Ruffalo alongside Mark Jacobson and Marco Krapels in 2013, and funds BIPOC-led grassroots organizations on the frontlines of the climate crisis.   “Climate change is everyone’s problem — you'll be able to’t just take a look at what you do internally,” said Jackie Kankam, director of sustainability and social impact at The Odd’s parent company, Deciem, adding that while the brand harnesses renewable energy and is carbon neutral certified, it recognizes that...
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