Initiative – Beautifaire

29 Mar

Dove launch latest body positive initiative on International Day

Dove is back flying the flag for body positivity once more with a campaign orchestrated by world-famous and award-winning author, showrunner and producer Shonda Rhimes, the brains behind hit shows like Scandal and Grey's Anatomy. Named Dove's Chief Storyteller two years ago, Rhimes has been tasked with overseeing the creative narrative on the brand's video, online, IRL campaigns, with their latest offering being Girl Collective – a movement for multi-generational women and girls who're bent on changing the conversation surrounding women’s bodies for good. To have a good time the launch last Saturday, a whole bunch of ladies and young girls were invited to hitch a conference held in Los Angeles. The event, which was the most important campaign event within the history of the brand, also featured...

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29 Sep

African Pride Launches Initiative To Provide Hair Products To

by Beauty Tips

Makeup, Featured

African Pride Launches Initiative To Provide Hair Products To

Black women can spend up to 4x more on haircare than women in other racial groups, with the average cost coming out to about 18% of their yearly income on products and maintenance alone. African Pride recognizes this, and has stepped in to alleviate that heavy strain on cash-strapped college students. The legacy haircare brand recently announced the return of its partnership 7-year-old partnerhship with Impressions of Beauty, a multicultural college marketing company, to supply free products to school students. As a component of the partnership, African Pride also announced it'll be providing products from the ‘Moisture Miracle’ collection to students at Historically Black Colleges and Universities (HBCU) and Predominantly White Institutions (PWI) across the country. “We're proud to be part of those...

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21 Sep

E.l.f. Skin Pledges $50,000 to Billie Jean King Leadership

by Beautifaire101

Beauty, Featured

E.l.f. Skin Pledges ,000 to Billie Jean King Leadership

In honor of the fiftieth anniversary of Billie Jean King’s milestone “Battle of the Sexes” win over former number-one tennis player Bobby Riggs, E.l.f. Skin is donating $50,000 to the Billie Jean King Leadership Initiative. Established by King and fellow tennis player Ilana Kloss in 2014, the nonprofit goals to advertise inclusivity and equal pay across the workforce. “Billie Jean King has spent her life championing women and impacting positive change,” said Patrick O’Keefe, vp of integrated marketing communications at E.l.f. Beauty. In 1973, King formed the Women’s Tennis Association and won equal prize money for female tennis players on the U.S. Open. Shortly after, other major tennis tournaments followed suit. “[E.l.f.] has a vision to force multiply with like-minded disruptors...

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27 Apr

Puig Joining the Sustainable Markets Initiative Task Force

by Beauty Tips

Fashion, Featured

Puig Joining the Sustainable Markets Initiative Task Force

PARIS — Puig is joining the Sustainable Markets Initiative Task Force, a private-sector coalition geared toward accelerating the transition toward a more sustainable future. The SMI’s Fashion Task Force focuses on sustainable solutions in the worldwide fashion, textile and apparel sector. Manuel Puig, vice chairman and chief sustainability officer at Puig, said in a press release released Thursday that the move is consistent with the group’s philosophy of making long-term value for business and for society. “Today’s announcement is entirely aligned to our principles, and in joining the Sustainable Markets Initiatives Task Force, Puig is supporting the broader social and environmental progress that such initiatives can advance,” he said. “Businesses like Puig have a significant role to play in helping address climate change...

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