Initiatives Tag

Personal care brands are tackling the ladies’s health taboo. Last month, eight women’s health brands, led by period care company August, banded together to soak up the tax placed on menstrual products. Now, Flamingo, Luna Day by day and Tampax are announcing their very own projects to offer education and destigmatize the conversation around women’s health. For Luna Day by day, which has grown 1,070 percent during the last 12 months, education is available in the shape of a hotline and a world campaign highlighting the word vulva, created in partnership with psychosexual therapy expert Annabelle Knight.  “The campaign was born out of this insight from our research [that] women are more embarrassed to confer with family and friends about their vulvas than...