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8 May

Max & Co., Brave Kid Ink Childrenswear License

Max & Co., Brave Kid Ink Childrenswear License
MILAN –  Brave Kid and the Max Mara Fashion Group have inked a license for the production and global distribution of a children’s line for the Max & Co. brand. The road is aimed toward girls aged 4-16 and marks the primary children’s collection for the Italian fashion group. Under the five-year agreement, the primary collection will bow for spring 2024 with the launch of a capsule and proceed with a comprehensive lineup from the autumn 2024 season. “For Max & Co., it’s a historic moment. It is vital to give you the option to experiment the brand’s style and DNA also for the women’ collection, reinforcing the message of lightness and research in style, creativity and the creation of clothing that's in...
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22 Dec

EXCLUSIVE: Mntge Spills About Its First Fashion NFT and

EXCLUSIVE: Mntge Spills About Its First Fashion NFT and
As a hyped streetwear designer, in addition to a curator and purveyor of exclusive vintage, Sean Wotherspoon is understood for embracing each the past and the longer term. So, then, why shouldn’t his business efforts? Enter Mntge, his latest initiative with cofounders Nick Adler, an entrepreneur known best as Snoop Dogg’s brand manager, and Brennan Russo, a former Adidas marketing manager. The trio are still feeling the push from a highly successful debut drop last week — an initial two-stage offering for Mntge passes that grant exclusive early access to real and digital fashion. Now the team is setting its sights on the very first fashion drops for the primary quarter of 2023, with 4 items from Wotherspoon’s personal vintage collection. But...
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21 Dec

Lacoste And Interparfums Ink Fragrance Licensing Deal – WWD

Lacoste And Interparfums Ink Fragrance Licensing Deal – WWD
PARIS – Lacoste announced Wednesday that it had signed a 15-year worldwide licensing agreement with Interparfums SA. Under the brand new deal that covers all perfumes and cosmetic lines, Interparfums might be tasked with the creation, development, production and marketing of Lacoste products each in selective distribution and the French sports brand’s retail network.  The deal will come into effect on Jan. 1, 2024, after wrapping up Lacoste’s existing relationship with Coty, which can end in 2023 as previously reported. The launch of a latest Lacoste perfume line is slated for 2024. “Interparfums’ proven know-how and creativity might be key assets to proceed the event of our fragrance category, which plays a major role in Lacoste’s repute,” said Lacoste president Thierry Guibert in an...
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