MILAN — Moncler’s takeover of Milan’s landmark Piazza del Duomo was quite the spectacle on Saturday evening.
The symbolic and unprecedented event to mark the brand’s seventieth anniversary kicked off a 70-day program of worldwide celebrations.
The performance was opened by the prima ballerina of Teatro alla Scala di Milano Virna Toppi and comprised 1,952 artists — representing the founding 12 months of Moncler — and all wearing a white Moncler Maya 70 jacket.
The show was orchestrated by choreographer Sadeck Berrabah (Sadeck Waff) and the artists sang and danced within the square with a highly visual and physical performance that explored the facility of repetition.
“Last night in Piazza del Duomo, I witnessed the proper portrait of the longer term of Moncler,”...
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