InnBeauty Tag

InnBeauty Project’s lip oils just got a flavor boost. The brand has teamed up with better-for-you prebiotic soda brand Poppi to create two limited-edition lip oils for the Sips & Lips Duo, $34, which will probably be available starting Nov. 7 direct-to-consumer and on Sephora’s website. Although from seemingly different worlds, after meeting, InnBeauty Project founder Alisa Metzger and Poppi founder Allison Ellsworth were desirous to collaborate. For the duo, the brands have quite a bit in common: vibrant packaging and TikTok virality — the hashtags #innbeautyproject and #poppi on TikTok have reached nearly 175 million views. “After meeting Allison, I assumed we've to do something,” Metzger said. “These brands belong together.” Sips & Lips Duo Courtesy Ellsworth added: “Their brand is...