Shiseido’s Cutting-edge Approach to Innovation

15 Mar

Over the past 45 years, Shiseido has won more top awards from the International Federation of Societies of Cosmetic Chemists — 29 finally count — than another company. But it surely’s not content to rest on its laurels. After opening a $400 million Global Innovation Center in Yokohama, Japan, in 2019, the corporate has reinvigorated its approach to R&D with a consumer-centric, multipronged strategy with actionable insights at its core. Called S/Park, the power has 17 floors and over 600,000 square feet of space. It’s a physical manifestation of Shiseido’s recent approach, with the primary two floors given over to public space. Here, consumers can drop by the café for a bite to eat, learn more concerning the company’s history via interactive exhibits...

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21 Dec

Louis Vuitton [Extended]-Ep5- Frank Gehry on His Ceaseless Creativity

by Beautifaire101

Fashion

Embark on an inspiring journey with iconic architect, designer, and longtime collaborator of the Maison, Frank Gehry, who joins host Loïc Prigent for an exclusive conversation. The visionary, whose passion and childlike innocence still permeate through his art after six a long time, gives unparalleled insight into his creative process and esteemed projects. ABOUT LOUIS VUITTON Since 1854, Louis Vuitton has placed fashion within the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison stays faithful to the spirit of its founder, Louis Vuitton, who invented a real “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Still have not subscribe to Louis Vuitton on YouTube? ► http://on.louisvuitton.com/6053GTKUS CONNECT WITH LOUIS VUITTON Discover more on:...

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29 Jun

L’Oréal and UC Berkeley Partner for Bioetch Innovation –

by Beautifaire101

Beauty, Featured

PARIS – L’Oréal is bolstering its presence in North America’s innovation ecosystem by partnering with University of California Berkeley’s Bakar Labs, a biotech incubator, with the aim of furthering biotech innovation. Bakar Labs’ startups could have access to L’Oréal’s Research and Innovation resources and expertise in fields similar to skin biology. For the sweetness giant, the tie-in is predicted to offer learnings from the early-stage biotech firms to expand the group’s product lineup. “Biotech is an integral a part of our present and future at L’Oréal,” explained Barbara Lavernos, deputy chief executive officer, answerable for research, innovation and technology at L’Oréal. “It propels us to grasp and harness nature’s secrets in an ethical and sustainable manner: Already 61 percent of our ingredients...

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30 Apr

Kory Marchisotto’s Philosophy on Digital Innovation at E.l.f. Beauty

by Beautifaire101

Beauty, Featured

Kory Marchisotto is not any stranger to being first. The chief marketing officer of E.l.f. Beauty and president of Keys Soulcare, who first brought the brand on then-fledgling TikTok and whipped up the brand’s viral Jennifer Coolidge industrial for the Super Bowl in a mere three weeks, likes to be first to any space. It’s what she calls “moving on the speed of culture.” When she has an idea, “Don’t do it in six months, or nine months, or 12 months from now when all of the KPIs are perfect and buttoned up,” she said. “Do it now. Jump within the deep end of the pool, and begin swimming.” That’s a very important tenet of her roadmap to success: starting with getting ingrained...

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