Innovator Tag

Josie Maran is relaunching her namesake brand, WWD has learned exclusively. “I wanted to ascertain in and be sure that the road truly reflects the lady I'm today,” Maran said. “Asking, ‘Were we doing enough to assist the planet? What will we stand for now?’ And doubling down on the unique mission of sustainability and what I call chic-ological, which was bringing together high-end, luxury, chic, beautiful products and packaging that was also eco-friendly and clean, or back then it was called natural.” It was in 2007 that the model, actress and “clean” beauty pioneer founded her California-based skincare and cosmetics brand — long before the movement had a reputation. With argan oil on the core of her creations, from day one the...