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19 Aug

Briogeo Unveils In-person Activations, Latest Campaign – WWD

by Beautifaire101
Beauty, Featured
Briogeo is fêting its tenth birthday with a latest media campaign — and a latest marketing strategy. The brand is kicking off its Haircare for Higher Standards campaign, which is able to span billboards, subways and digital kiosks in key markets nationally. The goal is to play to Briogeo’s concentrate on hair quality and health. Social media creators like TikTok duo Makenzie and Malia Fowler are fronting the campaign. Nancy Twine, Briogeo’s founder and chief executive officer, said it marks a shift for the brand’s marketing efforts. “Over the past several years, Briogeo has primarily shown up digitally and that was even further amplified during COVID[-19],” she said. “Digital media is so costly, and everyone seems to be on the lookout...
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6 Apr

Raisefashion Holds First In-person Event to Support BIPOC Creatives

by Beauty Tips
Fashion, Featured
Raisefashion, a corporation dedicated to the advancement of creatives who're Black, Indigenous, or People of Color, celebrated the importance of community and programs that support up-and-comers with its first in-person event Tuesday night. Nearly 200 people attended what turned out to be a standing-room-only gathering at Soho House, in line with a post-event e-mail from the nonprofit’s founder Felita Harris. The organization was founded in 2020, following the police murder of George Floyd in Minneapolis and the Black Lives Matter movement. With Harris on the helm, Raisefashion provides mentorship, resources and industry access to enhance the equity of Black, Indigenous or People of Color individuals. Guests included staffers from such brands, students from Historically Black College or University schools and designers and...
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