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13 Aug

Contained in the secret world of Instagram’s ‘dolls’

Contained in the secret world of Instagram’s ‘dolls’
Should you’ve never had or intended to have cosmetic surgery, likelihood is you wouldn’t have come across a ‘cosmetic surgery doll’ account on Instagram. Away from public Instagram feeds, communities of people who find themselves undertaking cosmetic procedures are turning to the platform to research and document their goals and results. The private accounts are called ‘Sx pages’ and there’s normally a rigorous process keeping out anyone who’s not going under the knife.  Rebecca*, a 35-year-old based in London, first turned to the world of ‘cosmetic surgery dolls’ on Instagram after deciding to get liposuction on her entire body. Wanting to research further than the clinic’s website would allow, she created her first private ‘Sx page’ to search out the clinic...
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23 Sep

Contained in the Explosive Growth of Instagram’s Area of

Contained in the Explosive Growth of Instagram’s Area of
On Instagram, specificity is vital. Data from Dash Hudson shows creators who deal with niches — aging skin, curly hair care and fantastical makeup looks, to call just a few — are seeing more rapid growth on Instagram than their mega-influencer or generalized-content counterparts. “We’re seeing it with the forms of folks that brands need to work with and where brands are seeing essentially the most impact with their marketing campaigns — it’s those creators with more area of interest followings which might be winning,” said Jillian Robinson, director, global communications and events at Dash Hudson. The ten fastest-growing Instagram beauty creators — whose following sizes range from 20,300 (makeup artist @helloadri) to 554,000 (aesthetician student @mattrandon) — have...
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