Speak about being prepared.
Shortly after Italian retailer and entrepreneur Claudio Antonioli acquired Ann Demeulemeester in 2020, he approached the founder and asked if she would create a perfume for the home: Seems the Belgian designer had already spent greater than 20 years contemplating, crafting and perfecting a signature scent.
She had way back hung out within the Pays de Grasse region of France — considered the birthplace of contemporary perfumery and a mecca for flower cultivation — to check notes, and visited the Osmothèque in Versailles, home to the world’s biggest scent library.
“I do consider that folks knock on my door after they need me, or after they are right for me. And I assumed, in the future anyone will knock...
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