Integrative Tag

PARIS — Chanel for the primary time unveiled some inner workings of its fragrance and sweetness research and innovation center, situated within the Paris suburb of Pantin, because the group outlined its “integrative beauty” strategy. That approach manifests itself in every part from product ingredient sourcing to testing, formulation and packaging. It’s an approach and philosophy that, in response to Blandine Velin, international head of influence and brand engagement at Chanel, are “the bedrocks of the home’s creation and the embodiment of Gabrielle Chanel.” She championed “for ladies to turn into who they need to be on the earth and really drive their destiny,” continued Velin. “All the pieces about Chanel integrative beauty is about this. “Chanel integrative beauty, in response to Chanel, is...