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18 Dec

MCM Launches Ultra Fragrance With Inter Parfums – WWD

by Beautifaire101
Beauty, Featured
MCM Launches Ultra Fragrance With Inter Parfums – WWD
German luxury fashion label MCM has launched its second fragrance with Inter Parfums Inc.   Called MCM Ultra, the fragrance launched on  the brand’s website and in MCM boutiques on Friday and can roll out globally and to the brand’s U.S. retail partners, including Macy’s and Saks Fifth Avenue, in August.  Infused with black currant, pink pepper, tonka bean, cedarwood and tuberose, the perfume retails for $75 for 30-ml., $90 for 50-ml. and $115 for 100-ml. The fragrance was crafted by perfumer Frank Voelkl, who said in an announcement that he sought to strike a “delicate balance” between floral and fougère elements with the scent.  “MCM has this different tackle luxury that connects so well with Gen Z and Millennial consumers,” said Baerbel Bureick,...
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11 Jul

Inter Parfums Acquires Roberto Cavalli Fragrance License – WWD

by Beautifaire101
Beauty, Featured
Inter Parfums Acquires Roberto Cavalli Fragrance License – WWD
Inter Parfums Inc. has added a latest fragrance license to its stable of brands. The corporate has acquired the worldwide fragrance license for Roberto Cavalli, effective July 6. Terms of the deal weren't disclosed. “Fragrance and wonder are a crucial pillar for the Roberto Cavalli brand to succeed in more of our customers throughout the Roberto Cavalli universe, and we will’t consider a greater partner,” said Sergio Azzolari, Cavalli’s chief executive officer, in a press release. “Inter Parfums has a big track record in supporting brands of their upward trajectories, combining global excellence and capabilities with a robust understanding of the Italian luxury business.” The license was previously held by Coty Inc. Industry sources estimate the business is around $40 million globally. Jean...
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