Dove is back flying the flag for body positivity once more with a campaign orchestrated by world-famous and award-winning author, showrunner and producer Shonda Rhimes, the brains behind hit shows like Scandal and Grey's Anatomy. Named Dove's Chief Storyteller two years ago, Rhimes has been tasked with overseeing the creative narrative on the brand's video, online, IRL campaigns, with their latest offering being Girl Collective – a movement for multi-generational women and girls who're bent on changing the conversation surrounding women’s bodies for good.
To have a good time the launch last Saturday, a whole bunch of ladies and young girls were invited to hitch a conference held in Los Angeles. The event, which was the most important campaign event within the history of the brand, also featured...
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