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25 Dec

Lacoste Fragrance License Changes Hands From Coty to Interparfums

by Beautifaire101
Beauty, Featured
Lacoste Fragrance License Changes Hands From Coty to Interparfums
The Lacoste fragrance license is in recent hands. Just just a few hours after Coty announced it had sold it back to Lacoste by mutual agreement for an undisclosed sum, Lacoste said it had signed a 15-year worldwide licensing agreement with Interparfums SA. Lacoste president Thierry Guibert said, “We're very appreciative of Coty’s support throughout our partnership. With Coty, Lacoste has taken a vital step in the event of its fragrance lines. It's now time for the brand to renew its approach to proceed its growth, in a market where Lacoste still has great potential.” WWD understands Lacoste has a giant footprint in Russia, an area that Coty has divested from attributable to its invasion of Ukraine. “For each Coty and Lacoste, the...
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21 Dec

Lacoste And Interparfums Ink Fragrance Licensing Deal – WWD

by Beauty Tips
Fashion, Featured
Lacoste Fragrance License Changes Hands From Coty to Interparfums
PARIS – Lacoste announced Wednesday that it had signed a 15-year worldwide licensing agreement with Interparfums SA. Under the brand new deal that covers all perfumes and cosmetic lines, Interparfums might be tasked with the creation, development, production and marketing of Lacoste products each in selective distribution and the French sports brand’s retail network.  The deal will come into effect on Jan. 1, 2024, after wrapping up Lacoste’s existing relationship with Coty, which can end in 2023 as previously reported. The launch of a latest Lacoste perfume line is slated for 2024. “Interparfums’ proven know-how and creativity might be key assets to proceed the event of our fragrance category, which plays a major role in Lacoste’s repute,” said Lacoste president Thierry Guibert in an...
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