Intimissimi Tag

A LEG UP: Jennifer Lopez might be the brand new face of Intimissimi, the Italian intimates brand, because it looks to make its mark within the U.S. The corporate recently signed the pop star as its latest global ambassador, group general manager Marcello Veronesi told WWD throughout the parent company Calzedonia’s splashy Paris Fashion Week party. Signing Lopez is one among the primary steps in constructing their brand and increasing name recognition for the Intimissimi label within the U.S. The brand launched in Recent York City in 2017, however the group’s ambitious bi-coastal growth plan was slowed by the pandemic. There are currently 50 Intimissimi stores, half of which opened in 2022. “With the last two years as a result of the...