IntoCandles Tag

LONDON — The Alexander McQueen brand is branching out. The British fashion home is adding a candle collection to sit down alongside its ready-to-wear, accessories and fragrances. It's a natural and infrequently first step for any brand testing the waters to enter the homeware arena. The candle collection is made up of three scents — Ghost Flower, Pagan Rose and Savage Bloom — taking inspiration from juxtapositioned ideas comparable to “light and darkness, innovation and tradition and strength and fragility,” in line with the brand. Each candle was envisioned by a distinct perfumer, where they were tasked with interpreting the McQueen codes right into a scent, with slight nods to the brand’s runway collections, where storytelling is at its heart. The candles take after...