Many designers toil away for years to be able to afford Times Square promoting, however the little-known label Amehl is making a splash there in an unusual way.
The corporate’s founder Amanda Mehl, who's an interdisciplinary artiist, filmmaker and designer, crafted a movie that can play through the top of this month outside of 10 Times Square. Titled, “There Is No ‘I’ in Team,” the short features 50 characters modeling looks from the Mehl collection. Mehl acted in, directed and shot the two-minute clip in her Brooklyn, Latest York, apartment through the pandemic.
Meant to be a political satire and spoof on capitalism, the premise of the video is a national athletic competition in the fictional country of “Amehlica.” A picture...
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