Invested Tag

Ulta Beauty’s digital innovation fund Prisma has invested in Myavana, a beauty-tech business that uses AI hair care technology. Tech entrepreneur and founder Candace Mitchell Harris developed the technology in 2012 to research the variables of hair strands and hair products to provide personalized hair care plans meant to support healthy hair and hair growth.  As a component of the strategic partnership, Ulta has unveiled a recent Virtual Hair Evaluation tool, which integrates Myavana’s technology and enables consumers to realize a comprehensive understanding of their hair type and receive personalized product recommendations. The tool will integrate inside Ulta Beauty‘s e-commerce virtual try-on experiences. “We’re at all times trying to support and put money into technologies that can pave the trail forward for the...