LONDON — In its ongoing quest to appeal to a latest and more diverse group of consumers, Coty Inc. has named British TV personality Maya Jama as the worldwide brand ambassador for Rimmel London.
Jama has inked a multiyear cope with Rimmel London, following ambassadors including Kate Moss, Cara Delevingne and Adwoa Aboah. She might be the face of Rimmel London’s latest foundation, which launches mid-summer.
Based on Coty, Jama has helped to create the products, which feature a latest and progressive skincare technology.
The 28-year-old Jama is an entrepreneur, TV and radio broadcaster. Born in Bristol, England, she is of Somali and Swedish heritage, and is best known here because the host of “Love Island” on ITV2.
The corporate said it selected Jama...
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