MILAN — Because it continues to wave the Made in Italy flag in international markets, the Italian Trade Agency, or ITA, the governmental agency that supports the business development of Italian firms abroad, is gearing up for Chicago Collective and can take 62 brands to a dedicated area on the show floor.
The premium menswear fair will run from Aug. 6 to eight.
A part of ITA’s 2023 fashion road show called Inspr Italia Innovations in Style, the Chicago touchdown at town’s merchandise mart marks a vital milestone for the agency’s promotion of Italian menswear by small- and medium-sized enterprises.
Paola Guida, deputy trade commissioner, head of fashion and wonder division at ITA, said “the U.S. market, especially with regards to menswear, has...
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