LONDON — Luxury luggage manufacturer Rimowa is revisiting its German roots with its latest campaign.
The one-minute short film is directed by creative duo Maik Schuster and Max Paschke, who go by the name of I Am Here and who've previously collaborated with the likes of Nike and Adidas.
The campaign is centered across the German word “ingenieurskunst” which translates to “the art of engineering” — the video is a 360-degree tour of the world of Rimowa with kinetic installations placed in various locations, from a studio to an airport.
Daft Punk’s track “Across the World” sets the scene with Gürzenich Orchestra Cologne taking up in an orchestral cover.
“We had it really planned out at first of the yr, because this was going...
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