Macy’s has launched its digital marketplace platform, significantly expanding its offering of categories and types available on macys.com and providing sellers with a wider audience of potential shoppers.
This fall, via its marketplace, macys.com will make available 400 brands not previously sold at Macy’s, across 20 categories. Of the 20, eight categories are latest to Macy’s: electronics, video games, floral gifts, gift tissue/wrapping paper, vitamins, sports nutrition, computers and peripherals, and wellness.
The marketplace is geared to grow Macy’s volume and profitability and meet the demand for products that the retailer’s shoppers requested but couldn’t find on its website or in Macy’s stores up to now. The web offering will grow over time.
An enormous chunk of Macy’s volume is generated online. Last...
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