Heaven by Marc Jacobs went to the mecca of its Gen Z customer base on Saturday night: Bushwick. The brand took over the nightclub Elsewhere in celebration of its fall campaign, which stars Doja Cat — officially a cohost for the evening — Charli XCX, Dev Hynes, Pamela Anderson and Kyle MacLachlan.
The road to get into the venue stretched down Johnson Avenue and wrapped across the block shortly after the doors opened at 10 p.m., with hordes of hopeful club-goers jostling to get inside. “Everyone on this line is on the list,” one among the bouncers told a bunch making their case to chop to the front.
By midnight, the intimate room was packed wall-to-wall with bodies. Guests enveloped by...
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