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Jacquemus Tag

18 Jun

EXCLUSIVE: Jacquemus Will Stage Its Next Show at Versailles

EXCLUSIVE: Jacquemus Will Stage Its Next Show at Versailles
PARIS — Jacquemus, the French brand known for staging cinematic runway displays in spectacular locations including a lavender field and a salt mine, is heading to the Palace of Versailles for its next fashion show on June 26, as a part of a brand elevation strategy that features plans for a world retail rollout. Designer Simon Porte Jacquemus, known for his Mediterranean aesthetic and slick use of social media, follows within the footsteps of mega-brands like Dior and Chanel which have used Versailles as a backdrop for shows and promoting campaigns, capitalizing on its association with Louis XIV, the Sun King, considered the daddy of French luxury.  “Having the ability to do a show in Versailles has all the time been a...
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6 Jun

Gucci’s Latest Figurines, Jacquemus Pops Up, Palace’s Latest Eyewear

Gucci’s Latest Figurines, Jacquemus Pops Up, Palace’s Latest Eyewear
COLLECT THEM ALL: To advertise its Gucci Cosmos exhibition in Shanghai, the Kering-owned luxury home is launching a series of collectible figurines with the Chinese pop IP Marsper. 4 variations of the Marsper x Gucci doll, wearing 4 Gucci archival looks, will drop on Gucci’s WeChat Mini Program on Friday. Shoppers can enter a lottery system to win a slot to buy the doll. In accordance with images teased by Gucci, two dolls are modeled after looks from Tom Ford‘s Gucci fall 1996 women’s collection: one within the red velvet suit famously worn by Gwyneth Paltrow and one other double-breasted version in pinstripe. The opposite two dolls are modeled after two looks designed by Alessandro Michele, one featuring the show opener from Gucci’s...
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5 Jun

Jacquemus Unveils Portofino Pop-up, Teases French Destination

Jacquemus Unveils Portofino Pop-up, Teases French Destination
GRAND TOUR: As is his wont, Jacquemus has taken to Instagram to unveil Portofino, Italy, because the third stop in his summerlong series of pop-ups — and tease that his next destination could also be France. This time, Simone Porte Jacquemus is establishing shop on the Via Calata Marconi menswear outpost of Italian multibrand retailer Modes, which counts some 22 stores across Italy, France and Switzerland. Set right on the cobbled quay, the shop features light wood furniture and vaulted brick ceilings contrasting with the geometric lighted displays. Open until Oct. 16, the 1,735-square-foot Jacquemus pop-up will carry the third drop of the Été capsule collection dedicated to summer. Expect further plays in his ongoing ode to the French Riviera, with women’s...
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12 May

Jacquemus Lands on Lake Como With Picture-perfect Pop-up

Jacquemus Lands on Lake Como With Picture-perfect Pop-up
SUMMER READY: Pair Jacquemus founder-slash-master of visual communication Simon Porte Jacquemus with Lake Como’s picture-perfect scenery and also you get a match made in Instagram heaven.  As teased by the brand on its social media account via videos of boat trips across the lake and cabriolet automotive drives across the Italian town, the French label has landed in luxury destination Cernobbio, taking on a store traditionally managed by Tessabit. It is a luxury retailer founded in 1953 by the Molteni family and currently operating greater than a dozen stores on the shores of Lake Como, along with its e-commerce. Running through Oct. 16, the Jacquemus 538-square-foot pop-up celebrates the launch of the second drop of “Été,” a capsule collection dedicated to summer. As reported, the project was...
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