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27 Apr

EXCLUSIVE: Lenny Kravitz Is Jaeger-LeCoultre’s Latest Ambassador

by Beauty Tips
Fashion, Featured
TAKE TIME: Jaeger-LeCoultre has tapped Lenny Kravitz as its latest ambassador, the Swiss watchmaker announced Thursday. “It seems like it’s at all times been there,” said the artist of the Reverso Tribute Tourbillon he's sporting within the visuals introducing him to the role. Slated for release in May, Jaeger-LeCoultre’s newest campaign features Kravitz starring alongside fellow house ambassador Anya Taylor-Joy, who was named last September.  Within the meantime, a behind-the-scenes film showed the musician on set with a guitar, talking about his 1989 first album, “Let Love Rule.” During its preparation, he realized the author’s block he was experiencing was “time where [he] needed to be quiet, to be still so [he] could hear what [he] was going to be giving.” The watchmaker’s chief...
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16 Oct

Anya Taylor-Joy Channels the Butterfly Effect for Swiss Watch

by Beauty Tips
Fashion, Featured
Anya Taylor-Joy is continuous her role as Swiss watch brand Jaeger-LeCoultre’s newest brand ambassador in a campaign for the Reverso collection. The actress joins actor Nicholas Hoult in a video released today that’s inspired by the butterfly effect, called “A Recent Turn.” Anya Taylor-Joy for Jaeger-LeCoultre’s Reverso collection. The campaign film features artistic elements themed around nature, including waterfalls, canyons and birds traveling. Taylor-Joy is seen wearing a pink gold Jaeger-LeCoultre Reverso Duetto watch as she poses against the background of a forest with ominous light shining through the trees. The actress wears a plunging cap-sleeved dress with a waist belt tied in a bow. Other shots show her posing in front of backgrounds of beach waves and a cloudy sky. Nicholas Hoult...
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