James Tag

Twenty-six years after founding his jewelry brand, James Taffin de Givenchy is breaking into recent beauty territory. Taffin, de Givenchy’s namesake couture jewelry brand, is unveiling its first fragrance collection. Called Les Couleurs de Taffin, the gathering includes seven scents, each priced at $450. The range will mark its debut at Bergdorf Goodman on Monday. The superb jewelry brand began in 1996, specializing in one-of-a-kind pieces with unconventional mixes of materials, comparable to diamonds in ceramic settings. It’s that very same tension between the weather he hoped to create with the fragrances. “I’ve been fascinated by the fragrances since 2000, after I opened my first space, I actually desired to go into the fragrance business. I believed I'd do a single fragrance that...