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27 Jul

The Promise Of The Pledge: Aurora James’s Persistent Commitment

The Promise Of The Pledge: Aurora James’s Persistent Commitment
Aurora James proudly lives between two worlds—altruism and capitalism. The universes intersected in a post on her Instagram in 2020 calling major retailers to support Black businesses following the brutal killing of George Floyd and subsequent social justice rebellion leaving many corporations asking what they'll do to point out solidarity with the Black community. “I'm asking you to commit to purchasing 15% of your products from Black owned businesses,” James wrote. “So a lot of your businesses are built on Black spending power. So a lot of your stores are arrange in Black communities. So a lot of your sponsored posts are seen on Black feeds. That is the least you may do for us. We represent 15% of the...
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