This story was updated on March 20 at 10:15 a.m. EST.
Brown Girl Jane has made a landmark expansion.
The functional fragrance brand and 2023 Sephora Speed up graduate has launched online at Sephora, where it has exclusively introduced its recent Carnivale Eau de Parfum in addition to three of its existing fragrances — Dawn, Casablanca and Lamu, each retailing for $102 — and the brand’s discovery set, $30.
Brown Girl Jane is the primary Black woman-owned superb fragrance brand to launch at Sephora. The retailer also carries Fenty Beauty’s Fenty Eau de Parfum and Jackie Aina’s candle brand, Forvr Mood, while Chris Collins’ eponymous range is the only Black male-founded fragrance brand on the retailer.
“Coupling Sephora’s knowledge with our innovation and disruption is,...
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