Sol de Janeiro, Pimple Patches Amongst Top 10 Amazon

28 Mar

What’s driving beauty searches on Amazon? Data from marketing consultancy Market Defense shows DIY-minded consumers are increasingly turning to the e-commerce giant for press-on nail and gel polish offerings, in keeping with the broader, post-pandemic growth of at-home nails. One other nascent phenomenon: Sol de Janeiro has emerged as a top-searched beauty keyword on Amazon, making it the only brand search to crack the highest 10 beauty keywords by average monthly volume. The Dyson Airwrap and “CeraVe face wash” are the next-most popular brand searches on the platform; nonetheless, those differ in that they reference specific products. “That Sol de Janeiro has captured a lot of the buyer attention that individuals are only trying to see what the brand has...

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14 Dec

Jessica Minh Anh | Costa Diadema | Rio de

by Beautifaire101

Fashion

Jessica Minh Anh | Costa Diadema - Teaser | Rio de Janeiro ...

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5 Dec

Sol de Janeiro, Erborian Amongst Fastest-growing Skin Care Brands

by Beautifaire101

Beauty, Featured

L’Occitane International is soaring through the social media ranks. In line with CreatorIQ, the Hong Kong-listed French skincare company owns the three fastest-growing skincare brands by earned media value — Sol de Janeiro, Erborian and L’Occitane en Provence — which have seen respective year-over-year EMV growth of 144 percent, 156 percent and 628 percent, respectively. L’Occitane-owned Elemis has seen a 132 percent increase within the metric, earning it the number-three spot by total EMV within the skincare category — up five spots from 2022. The 4 brands’ EMV growth outpaces that of the skincare category at large, which grew 45 percent through the first half of 2023 versus the primary half of 2022. “What L’Occitane does well is giving creators...

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15 Aug