Jbeauty Tag

In 2023, social platforms became much more conversation-heavy. Meta continued its prioritization of Instagram Reels over static photos and unveiled a Twitter-rival app, Threads, in July; TikTok formally rolled out its Shop integration to the U.S., which brands say long-form, explanatory videos are most favorable for, and Lemon8, ByteDance’s Pinterest-meets-Instagram hybrid app, saw a surge in momentum as legislative efforts to limit access to TikTok ramped up. The way in which users discuss beauty, too, in these spaces has develop into more conversational — right down to the best way trends are named. Light-blue summertime manicures donned by Sofia Richie and Sabrina Carpenter were soon dubbed “blueberry milk nails”; beauty creator Rachel Rigler coined the term “latte makeup” while filming...