Furthering turnaround efforts, JCPenney plans to pump greater than $1 billion into its business by fiscal 12 months 2025 to enhance stores, the web site, customer experiences and operational efficiencies.
On Thursday, the corporate said the investment is self-funded through its own operations and that it builds on “significant progress” last 12 months with the launch of JCPenney Beauty, product collaborations, store refreshes and improved digital shopping.
“JCPenney is on strong financial footing and is steadily increasing relevance and frequency with our core customers,” Marc Rosen, chief executive officer of JCPenney, said in an announcement. “We're poised for continued growth and know that the surest path to success is by specializing in our customers. That’s why we're wholly committed to serving...
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