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25 Apr

JD.com Bumps Up Cosmetics Offering With Joyce Beauty Alliance

JD.com Bumps Up Cosmetics Offering With Joyce Beauty Alliance
LONDON — Joyce Beauty, the boutique beauty retailer that derives from the Hong Kong-based legendary fashion concept store Joyce, has formed a strategic partnership with China’s e-commerce giant JD.com. Joyce Beauty said the alliance with JD.com marks “a recent chapter in its cross-border business,” which was launched in 2021, 4 years after the wonder concept expanded into the mainland China market with its sister retailer Lane Crawford. Prior to this partnership, Joyce Beauty introduced area of interest brands to China through the WeChat mini program and its flagship at Jing An Kerry Centre in Shanghai. JD.com said it values Joyce Beauty’s ability in curating unique area of interest brands. Under the partnership, JD.com will offer Joyce Beauty 1 million renminbi price of...
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