The Karl Lagerfeld company has birthed a very latest brand for spring 2023 with Gen Z in mind — and it has big ambitions for it.
“We consider that down the road the Karl Lagerfeld Jeans line can generate the same size of business like our primary line and we'll resource accordingly, and can connect with our audience with this chance in mind,” said Pier Paolo Righi, chief executive officer of Karl Lagerfeld.
Boasting loose matches, daring colours and a fluid approach to gender definition, the primary drop lands Thursday on Karl.com and Zalando. Other key digital launch partners include About You, Answear and Farfetch.
Looks from the Karl Lagerfeld Jeans brand.
Courtesy of Karl Lagerfeld
The style house has long sold denim...
Continue reading
0 Comments
