Jessica Tag
Before there was Glossier’s birthday cake flavoured lip balm, there was a distinct sweet treat-inspired beauty brand on the scene.
Allow us to take you back to April 2004, when singer, actress, reality star, designer, culinary connoisseur, and cultural icon Jessica Simpson launched Dessert Beauty by Jessica Simpson, a line of edible cosmetics, skincare, and perfumes.
Stocked at Sephora, the range consisted of body mists, lip glosses, bubble bath, shampoos, whipped body creams (with sprinkles included, natch), perfumes, body wash, and blush – all edible and all with ridiculous names like Deliciously Kissable Belly Button Love Potion Fragrance.
Banking on Simpson’s sex appeal, despite the target market clearly being the only real demographic of young girls, Dessert Beauty was marketed in a hyper-sexualised...
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More focused than ever, Roc Skincare is kicking off a latest partnership because it doubles down on purpose.
The skincare brand has joined forces with Sarah Jessica Parker for the #LookForwardProject, meant to shift societal attitudes on aging. The initiative has several prongs — a campaign, a Parker-curated gift set and a charitable donation — and was born out of clinical research and girls’s attitudes toward aging.
In response to a study from the brand with greater than 600 participants, 90 percent of ladies feel anxious about aging, the first driver being appearance-related. 60 percent of ladies are anxious about their appearance aging, while only 43 percent worry about amassing enough money to retire.
Parker does use Roc products, but even within the...
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