Jessica Alba’s The Honest Co. has entered China.
The corporate has teamed up with global growth partner SuperOrdinary to launch on Tmall, China’s leading e-commerce platform owned by Alibaba.
“Beauty enthusiasts in China are searching for out effective, clean beauty formulations and are desirous to integrate them into their each day routines, so it’s a natural home for Honest Beauty,” said Nick Vlahos, chief executive officer of Honest. “We consider that this latest partnership will set the inspiration for our future global expansion.”
The move comes fresh off the heels of the corporate’s July launch on Walmart’s website, which shall be followed by an in-store rollout this fall.
Also in July, the corporate’s Honest Beauty landed in Ulta Beauty stores nationwide as a part...
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