JHope Tag
j-hope for Men’s Fall-Winter 2023 Collection. Capturing the multifaceted digital communications of the fashionable era, the House Ambassador lends himself to a mesmerizing campaign video. Explore the campaign at http://on.louisvuitton.com/6006P3yuy
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Since 1854, Louis Vuitton has placed fashion within the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison stays faithful to the spirit of its founder, Louis Vuitton, who invented a real “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.
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MOVING ALONG: No static fashion poses for him.
For his first Louis Vuitton campaign, K-pop star J-Hope displayed his dancing prowess while flouting the French luxury house’s iconic Keepall bag.
The campaign, slated to interrupt today on Vuitton’s digital and social channels, depicts J-Hope busting various moves so flawlessly that “the bag becomes an extension of his shifting form,” in line with the brand, which shared a key visual and details exclusively with WWD.
Within the campaign, the South Korean rapper, singer, songwriter and producer — who can also be lead dancer of the boy band BTS — wears monochromatic, tailored looks, leaving the highlight on his complex choreography and the roomy weekend bag.
Designed within the Nineteen Thirties, the Keepall has been a...
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