JHopes Tag

MOVING ALONG: No static fashion poses for him. For his first Louis Vuitton campaign, K-pop star J-Hope displayed his dancing prowess while flouting the French luxury house’s iconic Keepall bag. The campaign, slated to interrupt Wednesday on Vuitton’s digital and social channels, depicts J-Hope busting various moves so flawlessly that “the bag becomes an extension of his shifting form,” in line with the brand, which shared a key visual and details exclusively with WWD. Within the campaign, the South Korean rapper, singer, songwriter and producer — who can also be lead dancer of the boy band BTS — wears monochromatic, tailored looks, leaving the highlight on his complex choreography and the roomy weekend bag. Designed within the Thirties, the Keepall has been a mainstay...