Joanna Tag

Joanna Vargas opens a recent, stand-alone salon on Tuesday in Los Angeles. “In search of an area took probably a few 12 months, and construction has been eight months,” said the celebrity facialist, who’s closed the doors of her spa contained in the Sunset Tower Hotel after five years. “In Los Angeles, as you recognize, you've got to be obsessive about, ‘OK, where’s everybody going to park?’ And ‘What’s the neighborhood like?’” Vargas continued. She landed on central and buzzy West Hollywood; at roughly 5,000 square feet, the brand new salon is at 1107 North Kings Road. With high-vaulted ceilings, it occupies a constructing that was once a theater. It’s larger than her old space, which attracted about 50 customers a day. “Business has...