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20 Jun

KCD Adds Beauty Division, Key Hires – WWD

by Beauty Tips
Fashion, Featured
KCD is beefing up its beauty services and clientele. The style communications firm has created a recent segment of its business meant to raised serve beauty firms, and wonder divisions of fashion brands with media relations. The move is marked by key hires, in addition to the addition of Tom Ford Beauty to its roster, effective immediately. “Our insight into the interconnected fashion and lifestyle industries has proven invaluable to our clients,” said Rachna Shah, partner and managing director of KCD. “As we saw clients seeking to fortify how their brand values translate inside all segments of their business, we felt we could leverage our credibility to forge and fortify relationships across their fashion, beauty and cultural ecosystems. This dedicated beauty focus...
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6 Jun

KCD Taps Lauren Paris as Senior Vice President, Guest Experience

by Beauty Tips
Fashion, Featured
Lauren Paris has been promoted to senior vice chairman, guest experience, at KCD. She had been vice chairman of the Guest Experience Group, which she has led since 2018. The Guest Experience Group is chargeable for executing a high-caliber front-of-house experience for brand activations and events. This includes curated guest lists, optimized flow logistics, red carpet execution, event press amplification in addition to VIP and talent management. Paris is a 15-year veteran of KCD and has led the group’s most iconic events, reminiscent of the grand opening of Hudson Yards, Ralph Lauren’s fiftieth Anniversary in Central Park, Hermès’ Love Across the Block, and the annual CFDA Awards, in addition to fashion shows reminiscent of Gucci’s Love Parade on Hollywood Boulevard, and...
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