Kearney’s CFX Index measures seven elements of circularity geared toward extending the lifetime of apparel and related products. The info ranks apparel retailers and types, and the outcomes are presented in a circularity report. In its third iteration, this yr’s report, titled, “The Kearney CFX 2023 report: consumers don’t know, and types don’t act,” reveals that while there's progress on circularity, far more work must be done.
The report concludes that not only do consumers should be higher educated, but brands need to interrupt free from making short-term, fiscally driven investments in sustainability and circularity. As a substitute, the report’s authors say apparel brands must make significant investments with outcomes paced 5 to 10 years out.
It’s not going to be easy....
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