Fragrance has a sparkling latest entrant.
On the heels of expanding into men’s, Kendra Scott is entering one other latest category: fragrance. The brand is debuting three stock keeping units on Nov. 8 in its own retail stores and online, which range in price from $30 for 10 milliliters to $120 for 75 milliliters.
The expansion is just one in all a slew of latest categories for the brand, said Kendra Scott, the brand’s founder, chief creative officer and executive chairwoman. “After 21 years in business, we’re finding our customers have these needs and we’re listening to them to seek out out what they desire,” she said, pointing to watches, engagement rings and Scott Brothers, the brand’s men’s range.
“Fragrance has been something...
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