CHARM SCHOOL: Kenzo’s artistic director Nigo, no slouch in terms of music, has chosen Vernon, one in every of 13 members of South Korean boy band Seventeen, as a worldwide ambassador for the French house.
The 25-year-old K-pop star is to front various Kenzo promoting campaigns for clothing and sneaker categories, and make his first official appearance at Kenzo’s coed fashion show going down on Friday during Men’s Fashion Week in Paris.
Revealing the appointment exclusively to WWD, Nigo said he’s “pleased and grateful to welcome Vernon into the Kenzo family.”
For his part, Vernon said he’s “excited to explore the synergy this partnership will introduce” and that he looks forward to “showcasing a latest side of me to fans world wide.”
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