Key – Beautifaire

11 Mar

Getty Images Perhaps there’s some science behind the dramatic eyebrow trend in any case. A recent study finds that facial expression, like lips and eyebrows, are inclined to stand out less as people become older. Due to that, the authors say, people perceive faces with more contrast as younger. 5441133499001 Within the study, published in the journal Frontiers in Psychology, researchers analyzed photographs of 763 makeup-free women with various skin tones between ages 20 and 80. A pc program analyzed the photos for facial contrast: a measure of how much the eyes, lips and eyebrows stand out as a result of differences in color, lightness or darkness with the encompassing skin. Young women had more facial contrast, and older women had less. Contrast especially decreased...

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26 Jan

Anne Hathaway Ambassadorship Key A part of Shiseido Strategy

by Beautifaire101

Beauty, Featured

Shiseido is counting on science and celebrity for its next phase. The Japanese skincare brand is introducing a latest hero foundation — the RevitalEssence Skin Glow Foundation SPF 30 — while doubling down on its Benefiance eye cream with a reformulation and tapping Anne Hathaway to function the brand new global ambassador for the Vital Perfection range. That partnership encompasses a brief film starring Hathaway, along with paid and social media. “What all of them have in common is an actual excellence, a timelessness, a legacy, a story,” Hathaway told WWD of the brands she partners with, which also include Bulgari. “They’re iconic on their very own, so why wouldn’t I would like to be an element of that?” In the wonder realm, though, Hathaway...

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26 Dec

Buyers and Retailers on Cosmoprof North America’s Key Trends

by Beautifaire101

Beauty, Featured

Back in full force, Cosmoprof North America’s 2022 iteration in Las Vegas saw pandemic-era trends come to fruition. Retailers and market researchers agreed that the industry was largely unscathed as macroeconomic pressures rise, with time-tested phenomenons just like the lipstick index in full effect. “It’s that conjunction of beauty and wellness products. Caring for yourself, taking good care of your skin and feeling beautiful,” said Mimi Udezue, Goal’s senior beauty buyer. “That’s resonating with people, even when there are things which you could’t control which can be happening. People want to search out ways to offer themselves little moments of joy, and wonder’s a simple way we’re in a position to provide that for them. Here, retailers and market researchers on Cosmoprof North...

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11 Nov

‘It’ Manicures, J-beauty and Other Key 2023 Beauty Trends

by Beautifaire101

Beauty, Featured

In 2023, social platforms became much more conversation-heavy. Meta continued its prioritization of Instagram Reels over static photos and unveiled a Twitter-rival app, Threads, in July; TikTok formally rolled out its Shop integration to the U.S., which brands say long-form, explanatory videos are most favorable for, and Lemon8, ByteDance’s Pinterest-meets-Instagram hybrid app, saw a surge in momentum as legislative efforts to limit access to TikTok ramped up. The way in which users discuss beauty, too, in these spaces has develop into more conversational — right down to the best way trends are named. Light-blue summertime manicures donned by Sofia Richie and Sabrina Carpenter were soon dubbed “blueberry milk nails”; beauty creator Rachel Rigler coined the term “latte makeup” while filming...

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