BRUSSELS — The Value of Beauty Alliance, created to spotlight the importance of Europe’s beauty value chain, is launching Wednesday in Brussels at a gathering attended by chief executive officers and presidents from L’Oréal, Beiersdorf, Givaudan, IFF, Kiko Milan and Ancorotti Cosmetics.
The six founding members have come together to present a report entitled “What Is the Value of Beauty,” which is supposed to crystalize the role the worth chain holds for the European Union’s economy and society, and for health and well-being.
The European beauty market generates 74.1 billion euros per 12 months, and the report found that throughout the EU, 80 percent of consumers consider beauty products as a vital a part of their day-to-day lives.
“What Is the Value of Beauty”...
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