Kiko Tag

MILAN — Kiko Milano has named Cecilia Schena its latest chief marketing officer. Joining the Italian beauty brand’s global leadership team, Schena will report on to chief executive officer Simone Dominici. Schena exited the role of senior vice chairman for marketing and business development at cosmetics manufacturing company Chromavis — a division of French pharmaceutical company Fareva — which she joined in 2019. Counting greater than 20 years of experience in the wonder industry, Schena also worked for Italian beauty tools specialist Tenacta Group, where she was head of the wonder division for the Imetec, Bellissima and Ducati by Imetec brands, leading the event of the hair care, skincare and men’s care categories at a world level, contributing to boosting the group’s internationalization...