Ulta Beauty has been flying high and amongst the numerous aspects at play is its loyalty program and subsequent database, which chief executive officer Dave Kimbell often highlights during earnings presentations.
Nevertheless it wasn’t all the time this manner, as he told Carol Hamilton, the group president of acquisitions for L’Oréal USA, during a wide-ranging conversation between the 2 executives.
“We had some work to do on it. It's possible you'll remember, we had two different programs. They were complicated and we didn’t have the info organized. Our team in our stores specifically didn’t really understand the importance so we worked hard to take a position in that and drive that a part of our business going forward before because we like...
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